Portfolio
Content samples showcasing strategic writing for SaaS, tech, and professional services companies. My work focuses on creating compelling content that resonates with audiences and serves business objectives, while keeping brand voice and messaging on point.
Editing ChatGPT content? Here’s what to watch out for
A conversational piece for ShoutEx about why ChatGPT content needs human oversight, and some of the specific edits to watch out for. From basic sentence structure to how content fits into your strategy, it explains why ChatGPT is a tool – not a complete solution.
Grow your market share with transcreation
LAT Multilingual, a translation agency in Canada, focuses on more than simple translation. This article explains how transcreation adapts marketing material for multilingual audiences by considering their full linguistic and cultural context.
Content marketing: a guide for startups
This blog post for ShoutEx outlines the broad strokes of content marketing, including brand positioning, content pillars, and distribution. It includes a few key takeaways specific to SaaS startups, who have different considerations than many other types of B2B brand.
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How do integrations work? A non-technical guide to APIs
This explainer article for Vertical Motion is a guide to APIs for non-technical founders that touches on why they’re a double-edged sword for security. It also includes some tips and best practices for developing and maintaining secure API integrations.
5 ways to make deadlines more manageable at your accounting firm
This product-led article touches on the top pain point ProCharted helps solve for accounting firms: managing deadlines during busy tax season. The article combines time-tested strategies with the unique features in ProCharted that enable them.
Software solutions for non-profit organizations
This landing page for Vertical Motion touches on the benefits of custom software development for mission driven organizations. It includes all of Vertical Motion’s core services including software development, maintenance, and advisory services.
