B2B blog writing
The B2B buying journey is rarely linear, and the right content can help build trust with the spectrum of decision-makers in buying groups.
With 7 years of B2B blog writing experience across industries like SaaS and finance, I create posts that balance SEO performance with value for your readers.
My approach
My work starts with developing an understanding of your brand voice. That means reviewing your company’s tone, messaging, and content goals – as well as a careful review of your style guide.
From there, I will:
Dig into the competitive landscape and analyze what’s already been written
Find opportunities for fresh insights or to fill content gaps
Research the topic to find statistics, news, and facts to validate my claims
Come up with a structure for the blog that balances a logical argument with strategic keyword placement
Identify opportunities for internal links to other blog posts and landing pages
I’ll also draft, revise, and proofread my work before sending it your way.
What to expect during a discovery call
During our discovery call, I’ll ask if you have:
A content brief or topic outline
Target keywords
Brand voice guidelines
Internal linking priorities
Subject matter experts you want me to speak with
If you don’t have formal guidelines in place, just describe what you need in our discovery call and I’ll ask any questions I need to get started.
Timeline and deliverables
Typical turnaround: 5-7 business days for most blog posts of up to 2,000 words
Revisions included: Up to 2 rounds of revisions to ensure content meets your needs
Deliverables: thoroughly researched, original blog post with SEO-optimized title and meta description
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I start every new client relationship by reviewing your existing content, style guides, and brand messaging. I also ask for examples of content you love (and don’t love) to calibrate my approach.
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Yes, My research process includes consulting industry sources, speaking with your subject matter experts when needed, and ensuring accuracy without sacrificing readability.
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Absolutely. I have a broad range of experience across various B2B sectors including HR, biotech, architecture, and real estate. However, I may not be the best fit for every project – and I’ll be up front with you if I think I’m not the right writer for you.
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I prioritize writing for humans first, then optimize for search engines. That means incorporating keywords naturally and focusing on genuinely useful content that readers will want to share.
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I may be able to accommodate rush projects depending on my current workload. I’m happy to discuss your timeline further during our discovery call.
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While my focus is on creating exceptional individual pieces, I can offer insights on content gaps and opportunities I notice during my research process.