B2B whitepapers
The best whitepapers guide readers through complex topics with clarity and authority, building trust through authoritative content.
My systematic approach to whitepapers combines thorough research with editorial best practices to create an informative, compelling narrative from introduction to conclusion.
My approach
I start with a discovery call to understand the business objectives, target audience, and competitive landscape – as well as the whitepaper’s role in your content strategy.
From there, I will:
Establish a timeline for information gathering and writing
Conduct comprehensive research, including subject matter interviews
Develop a detailed outline that includes an executive summary, scannable sections, and supporting elements
Draft each section with clear, accessible explanations of complex concepts
Refine and optimize the content, including fact-checking and compliance reviews along with professional editing
I can also coordinate with designers after the content is written to create a polished final document.
What to expect during a discovery call
During our discovery call, I’ll ask if you have:
Business objectives for the whitepaper
Key messages and positioning goals
Brand voice guidelines
Supporting materials/existing research
Subject matter experts you want me to speak with
If you don’t have formal guidelines in place, just describe what you need in our discovery call and I’ll ask any questions I need to get started.
Timeline and deliverables
Typical turnaround: 3-4 weeks for whitepapers of up to 3,000 to 8,000 words
Revisions included: Up to 2 rounds of revisions to ensure content meets your needs
Deliverables: Comprehensive whitepaper with executive summary, professional formatting, and strategic recommendations for distribution
-
I start every new client relationship by reviewing your existing content, style guides, and brand messaging. I also ask for examples of content you love (and don’t love) to calibrate my approach.
-
I conduct preliminary research to understand the topic and industry landscape, then develop targeted questions that help subject matter experts share insights specific to your business and market position. This helps capture the unique expertise that sets your organization apart.
-
I prioritize authoritative sources and always trace information back to original studies, reports, and data rather than relying on third-party reporting. For technical or specialized content, I also incorporate subject matter expert reviews into my process to ensure accuracy.
-
Absolutely. I have a broad range of experience across various B2B sectors including HR, biotech, architecture, and real estate. However, I may not be the best fit for every project – and I’ll be up front with you if I think I’m not the right writer for you.
-
I may be able to accommodate rush projects depending on my current workload. I’m happy to discuss your timeline further during our discovery call.
-
While my focus is on creating exceptional whitepapers, I can offer strategic recommendations for promotion, including social media strategies for sharing key data points, sales enablement approaches like email campaigns, and SEO optimization to maximize the whitepaper’s reach.