B2B landing pages
Effective landing pages guide visitors toward a single, focuesd goal. They need to convert interest into action through clear, concise messaging and strategic design.
I combine SEO best practices with conversion optimization to create pages that communicate benefits clearly and turn visitors into qualified leads.
My approach
I start with a conversation to understand your campaign objectives, target audience, and conversion goals – as well as how the landing page fits into your broader marketing strategy.
From there, I will:
Analyze your audience and develop a communication strategy
Research competitor approaches and industry best practices
Create a strategic content hierarchy that guides visitors to conversion
Write compelling headlines, benefit-focused copy, and clear calls-to-action
Optimize and refine based on feedback and user testing
I can also coordinate with designers and developers to integrate the copy with the page design and user experience.
What to expect during a discovery call
During our discovery call, I’ll ask if you have:
Campaign objectives and conversion goals
Target audience and pain points
Brand voice guidelines
Traffic souce and user journey context
Wireframes or layout preferences
If you don’t have formal guidelines in place, just describe what you need in our discovery call and I’ll ask any questions I need to get started.
Timeline and deliverables
Typical turnaround: 1-2 weeks for most landing pages
Revisions included: Up to 2 rounds of revisions to ensure content meets your needs
Deliverables: Complete landing page copy with headline variations, compelling calls-to-action, and basic wireframe if necessary.
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I start every new client relationship by reviewing your existing content, style guides, and brand messaging. I also ask for examples of content you love (and don’t love) to calibrate my approach.
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I can create basic structural wireframes that include boxes for text, image, and CTA button placement that consider user flow. My wireframes provide a starting point for your designer to work from rather than a high-fidelity mockup.
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The ideal messaging and tone of your landing page can vary depending on where visitors are coming from. For example, visitors from Google Ads might need more context about your company, while email subscribers already know your brand. I can tailor headlines, opening copy, and calls-to-action based on the visitor’s likely mindset and level of familiarity with your business.
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Absolutely. I have a broad range of experience across various B2B sectors including HR, biotech, architecture, and real estate. However, I may not be the best fit for every project – and I’ll be up front with you if I think I’m not the right writer for you.
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I may be able to accommodate rush projects depending on my current workload. I’m happy to discuss your timeline further during our discovery call.
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Yes! I can help you update old landing pages based on campaign changes, seasonal messaging, new product features, or performance data. I can refresh headlines to optimize for target keywords, update CTAs, and adjust messaging for different audience segments.