B2B content that resonates
Blog writing | Whitepapers | Landing pages
Is your B2B content working?
Your content needs to do more than just add keywords to your website.
My approach combines thorough research with strategic optimization based on your audience and conversion goals.
I apply editorial best practices and communication principles to make complex information accessible and engaging for your audience.
Reach decision-makers.
Build credibility.
Drive action.
Background photo by Kelly Sikkema on Unsplash
SEO-optimized content
Including meta descriptions, carefully placed internal links, and strategically positioned keywords.
Conversion-focused copy
Structured with conversion goals in mind, including CTAs to guide readers toward action.
Research-informed writing
Content backed by credible, trustworthy sources. I dig beyond surface-level search results to find legitimate data.
Here’s more on what I offer:
Landing pages
Blogs need to be readable – by web crawlers and humans. That means balancing SEO and marketing best practices with clear, engaging writing that actually serves your audience.
My process for blogs includes:
A review of your brand voice and related content
Research on the topic, audience, and competitor blogs
Internal links and strategic keyword placement
The result? Content designed for both readability and search visibility that connects more authentically with decision-makers.
Whitepapers
Blogs and case studies
Whitepapers build authority and trust with buinsess audience, but they also need to stay accessible and skimmable for busy decision-makers.
My process for whitepapers includes:
Strategic planning and stakeholder alignment
Comprehensive research and subject matter expert interviews
Structural outlines and information design
This produces a clear, compelling document that transforms facts into an engaging narrative and positions your brand as an authority.
Landing pages need to rank well in search and convert readers with compelling headlines and clear calls to action. They need brief, focused copy that spells out benefits fast.
My process for landing pages includes:
Strategic messaging hierarchy
Audience research and keyword analysis
Concise, benefit-driven copy and clear CTAs
You’ll get a scannable, clean landing page that gets right to how you can help your audience – and guides them toward the next step.
